CrownCARES is the newest initiative within the Crown organization. Whether you call it Social Consciousness, Outreach or Ministry, CrownCARES was created in 2015 with the Mission of “Impacting a Generation”.

Toward that end, we seek opportunities to come alongside worthy causes and offer our expertise and resources for the betterment of the lives of those who need a hand up. In doing so, we believe CrownCARES contributes significantly to the overall Mission of Carolina Crown.


Launched in 2018 as part of the Crown Music with a Mission Tour, Rhythm&Reading! was created with the goal of impacting childhood literacy. Through a grant from a prominent book distributer and support from sponsorship partners including Zildjian and Vic Firth, Rhythm&Reading! has encouraged family reading time through an engaging and fun program in several economically-challenged communities in
the Southeast. With the launch of our first interactive children’s book, appropriately named The Rhythm of Reading! CrownCARES will further impact the literacy gap in communities around the nation

Carolina Crown

Founded in 1988 as the Charlotte Drum Corps Association, Carolina Crown has evolved into a world class performing arts organization with a commitment to enriching the lives of young performers, as well as developing community outreach through music education initiatives & our CrownCARES program. We achieve this through a commitment to our core values that drive Carolina Crown.

Integrity – Commitment – Respect – Excellence

How can you help?

Download an e-version of the book! Every download, priced at only $1.00 will contribute to the production of a hard-copy version that will be given to a child in need during our outreach events. Our goal of 50,000 downloads would result in the distribution of printed books to 10,000 children!

We can introduce children to a renewed love of reading…of learning. Please consider joining us on this journey.